So just what is Viral Email And Viral Marketing in general?
It’s really just a way to get your information out to as many people as possible by using the power of other people e.g. word of mouth. In other words the idea is to get your message out much like a computer virus would spread.
Catching the virus in this case though is a fantastic thing; in this context it’s prospects becoming aware of your info and your site.
Now the actual message can be in many formats, video,email, podcast, whatever. The idea is to convince people who already have your message to share it to people they know, multiplying your message spreading exponentially.
First, let me make it clear that I am not talking about spamming millions of people.
Apart from the legalities of trying that, spamming is just dumb, because it’s not wanted, and even if it happens to be read it’s certainly not going to spread is it? After all if it makes it past the spam folders and actually makes it into someone’s Inbox, it’s just going to get deleted when and if it is read.
At this point I would suggest relevant useful content is the key. Giving value to potential future customers is the key.
So how do we get people to do your evil work for you? How do you convince them to do that? Spread your viral information that is.
First things first, it has to be something relevant and useful.
In other words it has to have perceived value. The visitor who has got your information has to really believe it will give value to someone else or it is likely they won’t spread it to anyone else.
One thing I have found in this industry is almighty power of joint ventures. It’s a heck of a lot easier to get your message out there if you have friends in the industry with large mailing lists of their own.
Let’s say you have released a new Video Series. You currently have a mailing list of 5000 people who have expressed an interest or actually purchased something from you in the past.
Your info product should be of course in a related niche so you feel sure you can generate some interest in it from your list so that is the first place to attack.
You will probably find that some of your prospects will send the offer to their family if they think it’s valuable.
Ahhh the power of word of mouth advertising, Can there be any more powerful force in advertising then getting your customers telling their family how cool, hip and fantastic you and your products are? This is an example of viral marketing in action on steroids.
If you can get prospects telling their family about your information and then once they take advantage of it and then tell their family then surely you can see that it will take only a little time at all to have a huge response to your sales message.
You’ll be needing to buy new servers for your site because the old one has crashed with massive web traffic you have received.
Take the time to learn more about youtube viral marketing. I believe you will greatly benefit from using these techniques in your internet marketing.
30 Days of Night, 8 Years of Lies
Image by Ben Templesmith
Rather amusing no?
I hope this goes viral.
No, I didn’t do it myself.