Viral marketing is a very useful internet marketing tool to get more traffic and customers. Here are the things you need to ensure that you can be great in viral marketing.
This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.
It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.
While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.
While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares.
Viral Marketing Overview
Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.
In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.
Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.
Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.
Using Viral Marketing To Your Advantage
The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.
Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.
Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them more popular. Remember the movie “The Blair Witch Project”?
Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.
Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.
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I took a lot of heat for taking and posting this photograph and the series of photographs beneath it.
I knew it would be controversial when I posted it so that doesn’t bother me.
I made this one visible to my friends only so that I’d be more at liberty to discuss what happened.
It was Saturday night and I was standing with my friend Dave… you’ve seen pictures of him posted on my stream before.
He was holding his bike up by the handlebars and I was standing by the seat and we were facing each other in conversation.
Someone to my right shouted ‘hey… hey’ and we looked over and saw what looked like a typical drunken ‘in your face’ confrontation.
I popped off a few shots of it without even looking through the viewfinder.
Dave and I began talking again and a split second later three guys came flying into Dave’s bike between us.
It kinda knocked both of us down and it bent the shit out of Dave’s bicycle.
I was pissed and Dave was genuinely bummed out about his bike.
I figured if I took a few shots Dave might be able to get these idiots to pay for his bike.
The fight though kept getting worse and more people kept joining in.
It wasn’t seconds before all around us fists were flying and we found ourselves smack dab in the middle of a melee.
I kept shooting as I dodged flying and falling bodies and punches.
‘What the hell’ I figured ‘it could be some good pictures.’
I heard a woman call 911 and tell the dispatcher what was going on and where.
The fighting got worse.
I was behind a row of newspaper machines when a guy was thrown into them.
My camera took a hit… I got knocked on my ass and now I was pissed off.
I kept shooting.
The whole thing was still kind of your ‘typical drunken bar fight.’
Until these two guys got knocked out.
I’ve seen a lot of fights but this was the first time I’d ever seen that.
What I saw next really shocked the shit out of me.
A bunch of guys were just kicking these guys in the head when they were down.
They were unconscious so they weren’t even ‘defensive.’
They were kicked in the head again and again.
I thought they might be dead.
And if they weren’t I thought they were gonna be.
I’ve never seen anything like that.
You could ‘hear’ the impacts.
I thought it went too far.
One of them yelled as he kicked this guy in the head ‘you’ve got to take advantage of this.’
It was a chilling thing to hear and to see as he did what he did when he said it.
I kept shooting.
I don’t know what the fight was about but after looking at all of my shots it seemed like the two guys layed out were the ones that instigated it.
There may have been a racial component to all of this.
They still didn’t deserve what they got when they were down.
I helped my buddy pull his bicycle out of the middle of it and we both noticed we’d been sprayed with blood.
It wasn’t ours.
One of the people that were fighting… after it started to quiet down came at me and tried to snatch my camera.
I pulled it back and he said ‘now is not the time to be taking pictures.’
He was probably right and I took off.
I still didn’t know if the guys on the sidewalk were gonna make it.
One of them never got up and he was making some ugly noises.
It’s really the worst violence I’ve ever seen.
As I walked away I was pretty paranoid about being followed.
It didn’t feel good to have a chip full of shots of what might have been a homicide or a double homicide on the street.
I was really shaken up by all of this.
I tried to find out what had happened and any of this resulted in a death.
I didn’t get any info from the police.
It would have been nice I thought to have the guys ID’d who wrecked my buddy’s bike and the posting of this picture took care of that.
The shot went viral and I really didn’t want to get involved in the conversation… I’ve been ‘out of court’ for eight days and it feels really good.
I didn’t want to say anything that would make that likely.
The Chicago newspapers emailed me and I told them I didn’t want to be identified and that kinda ended the story there.
I’m disgusted by this whole event.
People behaving like this offends me and I’m really still shaken up by it all.
Before the shot went viral I’d made comments more relating to ‘street photography’ since most of the people who look at my shots are interested in that.
I was proud of myself that in all of it I was able to keep my cool and keep shooting while I tried to keep from getting hit.
Those comments were grossly taken out of context on other sites by ‘non photographers’ and I’ve since pulled them.
I’ve had this happen before and I knew what was gonna go down.
I would be attacked for taking and posting the pictures.
I think it’s good that thousands of people see what these dumbfucks did there on that corner.
They look like regular people.
And the only reason it didn’t turn out to be a double homicide in my opinion is luck.
And if it did…
then there would be pictures to prosecute the guilty and exonerate the the innocent.
I’m no stranger to generating or being involved with controversy.
This one though… it’s left me really sick to my stomach.
After seeing all of the commentary on the internet I just wanted to tell you guys the real story.
I hope to gahd you never see anything like this.
I’d rather be taking the pictures you know I like to take the most…
pictures of ‘love and light.’
Love and light.