Viral marketing is still one of the most prolific marketing tools you can use to grow your business. If you employ it in the correct manner, it has the power to take you from obscurity to the “talk of the town” in a matter of days. If you are not sure what viral marketing means, it is a real simple concept.
Viral means that it is something that gets passed from person to person and that spreads very quickly, much like a cold virus. Instead of making everyone sick though, you get your product or service spreading out everywhere instead. One perfect example of this concept is Youtube. How many times have you shared a funny video with someone? Videos can become extremely viral very quickly, but other types of information can go viral as well.
Here are a few different viral marketing tools I have used to grow my business:
* Viral Video and Audio * Viral eBooks * Viral Workshops, seminars or online courses * Viral Reports
In fact, you can make just about anything viral in nature, as long as the tools you create are made to accomplish a few things. Since viral means passed from person to person, you need to think about the reasons why people share information with their friends and colleagues. Think about why you shared a video or an article with someone recently. It was likely that the information you chose had one or all of the characteristics below:
It Was Valuable…
Even though people have the whole world at their fingertips these days with the Internet, they still look for and hold on to valuable content and well written pieces of information. If information is informative and is created with the end user in mind it will get passed around due to it’s high value.
It Was Entertaining…
We all know laughter is the best medicine. If you can make people laugh they will want others to laugh and feel good too. Humor is an excellent way to capture a market. Think of all the commercials you have seen that have made you laugh. Don’t you remember the funny ones? I have seen commercials on television that I later went on Youtube to find so I could watch them again, and then I shared the videos with friends and buisness associates. If you can make people laugh, you make them feel good. If you can do that while marketing your product, they will start to feel good about your product too. This is the power of association, and if you do it right, it will go viral as well.
It Was Controversial…
Shocking or thought-provoking material gets people talking. You have to be careful with this method though, as it is very powerful. Controversial subjects will always draw alot of attention, but it brings out both good and bad attention at the same time. This method can easily backfire on you too, and there are ample examples of companies having controversial ad campaigns backfiring on them. You need to walk a fine line with this one.
Those are just 3 examples of the kind of content that you want to produce so that people will be more apt to share it with others. Still, this is only the first stage of a viral marketing buzz campaign. How do you use this viral product to promote your business?
Every ad medium is different, but the end result you are looking for is the same. For instance, with audio or video you will be able to market your product or service directly in your content. This can be your website, your company name or your logo. With print media it is the same story. With an ebook or report you will want to include a link to your website, and some information about you or your company. You could also include a separate or full page ad for a product or service in your content, as well as a resources page. The possibilities are endless and it is really up to you how you wish to pmote yourself or your company. Just make sure you make it very clear where people can go to get more information should they wish too.
Capturing your markets attention via viral marketing buzz can be a very powerful method of building your business and brand. If you can get your viral information into the hands of your target market amazing things can happen. Just make sure that your content is placed where your target market hangs out! With the social networking revolution going on you should have no trouble getting your viral content into the correct hands, and having it spread far and wide across the Internet. As long as your content is valuable and entertaining (with maybe a little controversy thrown in) and engages your readers, your content will work hard for you.
Image by SpaceShoe [Learning to live with the crisis]
This is a photo of a disabled student "giving the hand" (μούντζα – pronounced moon-tza) to the authorities at the city of Chania in Crete during the "Independence Celebration" that we have all over Greece on the 25th of March.
Μούντζα is a very popular gesture we use in Greece when we want to show our disapproval of someone’s actions. Is signifies anger and disappointment and it is also meant to carry a curse for the person who is the receiver.
I quote from wikipedia:
"The origin of the gesture can be traced back to the ancient years, when it was used as a curse. It is said that even during the Eleusinian Mysteries, it complemented verbal curses against evil forces. It was then called faskeloma "φασκέλωμα" (the words faskeloma and faskelo, meaning moutza, are still used to this day).
In later years, the name changed to "moutza" when in the penal code of Byzantium, whereby a chained criminal was paraded around town sitting, facing backwards, on a donkey and with their face smeared with cinder to enhance their ridicule.
Cinder in medieval Greek was called moutzos (μούντζος). Because cinder was wiped on the person’s face first by collecting it in the palm and then by extending open the fingers, the gesture itself became insulting, to be known as moutza, after the name of the material applied. The modern Greek word "moutzoura" or "mountzoura" (a smudge, scribble or dark stain) has the same origin."
The parade in Chania as in all over Greece took place under draconian police measures, where clashes were taking places while at the same time students were parading. In many cases, the parades stopped because of the clashes between police and citizens and when this did not happen, people were booing politicians and the authorities.
Students participating on the parades, at some cases were wearing black clothes (a signal of mourning when you lose a close family member), were not turning their head to the authorities thus not accepting them as such.
This did not come as a surprise to anyone with common sense. The situation in Greece every single day that passes becomes worse and worse. New taxes are introduced almost in a weekly basis, more cuts on social spending and huge unemployment, crime rates are going higher and higher. The social sphere is on the brink of collapse.
This specific photo of a student with disabilities "giving the hand" to the authorities went viral on social networks, news blogs and sites because it was seen as a heroic act of resistance, a victory on the symbolic level of David vs Goliath, from a young boy facing great difficulties due to his disability. Now, with even greater difficulties due to the measures taken from our government which include huge cuts on social welfare for the disabled.
It was also seen as an act of resistance where a boy who cannot walk has the mental and spiritual power to resist where the people of authority never resisted or protected the people who elected them, whom they were supposed to represent their interests, whom they betrayed.
According to a statement he made on Facebook, he didn’t want to become a hero, he didn’t want fame. He just wants a chance for him and for all the people with disabilities in Greece.
[photo was first published at the local newspaper "Αγώνας της Κρήτης"]
HILLARY CAMP FREAKING OUT over “THIS VIDEO” going VIRAL!
Can’t Stop it now!
It is about 20 minutes and really worht watching. It has evidence and information concerning activities (illegaland obstruction of justice, etc.) spanning over the politican careers of Bill and Hillary Clinton! Unbelievable!
2) Hillary Clinton Wikimedia commons images Thumbnail image public domain
3) Music – Youtube Audio Library
Video Rating: / 5