When it comes about online marketing and promotions, nothing better than a video can do the tasks simple. As an audio-visual advertisement, videos can engage the viewers to its theme and can effectively communicate the message with the audience and target group. Animated explainer videos are also being quite adopted among the mass because of its fictional actors and its sense of humor. Well, videos, how qualitative it would have been, but fails to get adequate response from the target group, without proper mode of promotion.
You might have came across videos those went viral in recent times. Take for example the video of Ganganam style from PSY or the video of dance of a Sardar, each one of these went viral within days of release and caught attention of people around the globe. So, how to determine the methods of promotion for a successful viral effect? Let’s find out.
What is a viral video:
Viral video is nothing but a video that went circling around the globe like a virus. It travels fast from people to people and get viewed by a majority percentage of online viewers within very less time.
What are animated explainer videos:
Videos that represent the theme and explain through animation are usually considered as animated videos. These videos are considered as a cost effective option from those videos with human actors, as most of the video production is based on technology. You do not have to hire actors or presenters to spread your message through the videos. But, of course, you need a technical sound and experienced team to created animated explainer videos for your promotional theme.
How to make a video viral:
Although video production is one of the most important aspects of video marketing, but the mode of promotion matters a lot. And, no one can specifically predict, which video can go viral or which cannot. But, there are a few most important things that can be made in order to enhance the possibility of a video going viral on the online world.
a. Keep the video simple, short, crispy and humorous: If your video has all these essential factors taken care of, you may expect a good number of engagements on this video from online community. Short videos of 1-3 minutes duration with an interesting topic catch the attention of the viewers. And if you could add some fun and humor with your video that will surely be appraised among the viewers.
b. Try to include some text-inputs at various intervals of the video: Text as well as voice inputs could match wonders with the audience. People can not only get a clear idea about the message that the video tries to communicate, but can also read the information to absorb the theme.
c. Going for multi-place representation: Once you have uploaded to some of the most adopted websites like YouTube, you need to share the representation among multiple web-spaces across the globe. Sharing that among your peer-groups helps in spreading the video to others.
With an interesting topic, and lucid presentation the videos will trigger share among the online community and, you can definitely expect your animated explainer videos to go viral with vivid exposure to crowd.
2014 07 Jul 10 Yaletown Ultra Wide Angle 02a 3s hh
Image by VancouverDoug
The squeaky fresh Artemisia at the corner of Helmcken and Hornby streets in Vancouver’s Yaletown neighborhood.
Once my next mobile app goes viral I’m buyin’ in. 🙂