Viral Marketing is one of the best ways for you to sell a product or service – in fact, it’s one of the best ways to make a lot of sales. In case you don’t have anything to sell, it is also one of the best way to sell as an affiliate.
How? Because thanks to the way that viral marketing works, you don’t need to have a big list, or a lot of money to put into an advertising campaign – but you can still have a huge impact.
First of all, let’s go over exactly what viral marketing is. According to Wikipedia, “Viral Marketing refers to marketing techniques that use preexisting social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, images, or even text messages.”
But that sounds a little complicated, don’t you think? To break it down into plain English, basically Viral Marketing is just a way of getting a bunch of people to tell other people about something you’ve created to build a buzz about your product or service. And by passing it around to other people, it builds social proof. Sometimes you get lucky and the more it’s passed around the more it takes on a life of its own.
“Free Hugs” video on YouTube is a perfect example. Millions of people has viewed it, and the music – a song written by a group called the “Sick Puppies”. That video was not originally in intention for the launching of their singing career but it create a big impact. That video – and the story behind it went viral and got attention – and the hearts – of people all around the world. It even though generate a movement that is still going on.
Although you might not be able to pull off a viral marketing campaign that does as well as the “Free Hugs” video, but if you are willing to spend a certain amount of time to do some research on your market and your target audience, you can make a very successful viral marketing campaign of your own.
What kind of things can go viral? Obviously videos. In fact, if you look at most of the “gurus” in the Internet Marketing field right now, you’ll see they’re all heavily using videos to promote their launches and create marketing campaigns that go viral. But if you don’t have the capability to make videos, you can go with the older materials – “special reports”, podcasts, white paper, and even case studies all have a ability to “go viral” and attract a lot of people interested in what you are saying – and finally sell.
To create a successful viral marketing campaign, it’s very important that you find the right mix of media, marketing and audience. Make sure that your target audience is going to be interested in what you have to say, the way you’re saying it and how you’re bringing it to their attention. If you get these three things right, chances are, you’ll have a winner on your hands, and your next marketing campaign will go viral too.
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